Sounds like something from the Seduction Community....or the Society of Way Too Deep Thinkers....

The rules are there are no rules, ....people who follow guidelines from a book when it comes to dating will end up living very lonely lives

Is interesting Bliss, and I agree with what samenoname said.
I think the change in attraction can be seen on net dating.

I think the has changed the rules a bit with Internet the irrational way some people use it.

I think some people, mainly women, make up shopping lists of what they want which do greatly reduce their chances of meeting someone.

I think people do put too much emphasis on online persona's and pictures, that do not materialise in real life. I have met loads of people now off the net, men and women, and some dont match up to their online persona's. In fact some of the less attractive people on the net, turn out to be the most attractive in real life.

to be conceited for once, the men I've met that have been attractive online and get all the attention from the women, cant hold a candle to me at attracting women in real life

There probably lies one of the problems with net dating